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Ashland Town Center Sweetens Its World With the Addition of Shelby’s Sugar Shop™

ASHLAND, KY (October 14, 2021) – Ashland Town Center announces the addition of candy wonderland, Shelby’s Sugar Shop™. This new whimsical confectionary is now open to welcome guests to explore the location’s selection of classic and craft candies. Located in the Belk Men and Home Court, Shelby’s provides a colorful, curious and dynamic environment to delight children and adults alike.

The new kiosk location will offer the traditional curated collection of sweets and treats to entice a variety of guests, from nostalgic candies to craft sweets and chocolates. In addition, Shelby’s will also provide unique specialty products and beverages for added fun flair. The selection of offerings has been handpicked to bring the very best sugary confections to guests, while keeping the safety and health of guests’ top-of-mind.

“We are thrilled to welcome guests to discover the new Shelby’s Sugar Shop,” said Vicki Ramey, General Manager at Ashland Town Center. “This new retailer will provide families an immersive Candyland experience right in the heart of Ashland Town Center while representing the core values of inclusion and community that are so important to us.”

Shelby’s Sugar Shop follows the journey of a spirited young girl named Shelby from a picturesque country setting to the heart of a big city, enjoying the sweetest parts of life along the way. Shelby’s transition from rural landscape to bustling cityscape is marked by large-scale bridge installations and animated vignettes. Throughout her journey, Shelby spreads kindness and cheer to her friends, who are also depicted throughout the new location.  Ashland Town Center shares in Shelby’s important values of acceptance and friendship and hopes that Shelby serves as a reminder to town center guests that we are more alike than we are different. Life is not only sweeter with candy, but also with inclusivity and genuine connections.


Shelby’s will be located in the Belk Men and Home court, to bring guests closer to the interactive candy wonderland. Guests will be able to enter Shelby’s from two sides, for a safe 360-degree sensory experience.

To learn more about Shelby’s Sugar Shop, including store hours, visit  

About Shelby’s Sugar Shop™

Shelby’s Sugar Shop™ is a concept from Columbus-based REIT Washington Prime Group which presents a colorful, curious and dynamic environment that will delight children and adults alike, as a spirited young girl named Shelby journeys from a picturesque country setting to the heart of a big city, enjoying the sweetest parts of life along the way. Learn more at  

About Ashland Town Center

Ashland Town Center is the premier retail destination serving three states. The town center is home to more than 70 national and local retail, dining and entertainment options, as well as numerous events and activities throughout the year. A dynamic offering of things to do along with things to buy keeps guests engaged and returning often. Ashland Town Center is open seven days a week; Monday to Saturday 10 a.m. – 9 p.m. and Sunday noon – 6 p.m. For more information, please call (606) 324-1100 or visit Like us on Facebook at and follow us on Twitter @ShopAshland and Instagram @AshlandTownCenter.